We are in the early days of 2021 and already good news is coming from the fashion industry! Erdem, who is an integral member of London Fashion Week, announced last week that he will now produce large sizes in every collection. Known for his romantic and flowery designs, Erdem Moralıoğlu will present a wide selection from the Pre-Spring 2021 collection in sizes 34 to 50.
Stating that he wanted to be a brand accessible to women of all sizes, Erdem used to offer large sizes only for custom sewing. Adding that he will choose models from different body types in the campaigns with his expanding body selection, Erdem came together with British plus-size model Charlotte Robinson for the new collection campaign.
We were excited for the positive change in the fashion industry, seeing that models from different sizes walk on the fashion shows of brands such as Fendi and Versace on the spring 2021 catwalks. Even though it is a little late, luxury fashion brands, which are aiming to appeal to women of all sizes, continue to take small but effective steps with their selection of sizes.