FIRST IMAGES FROM FENDI SPRING-SUMMER 2021 CAMPAIGN


The essence of the Fendi Women’s and Men’s Spring-Summer 2021 collections designed by Silvia Venturini Fendi was photographed by Nick Knight in his studio in London for his new advertising campaign.

Fendi Spring-Summer 2021 Campaign (Fendi / Nick Knight)

The intimate decor of the campaign, which brings a look inside, outside and inside, reveals the traditional and familiar sources of inspiration for the collection. An airy landscape of white curtains, reflections and human shadows that emphasize freshness is complemented by domestic elements such as a wooden bed or chair. A digital “window” projected on the wall offers a glimpse of the outside world where a blue and cloudy sky meets the fashion house’s signature Palazzo della Civiltà Italiana in Rome.

Emerging from the signature looks of the collections worn by versatile models such as Mariacarla Boscono, Jill Kortleve, Estelle Chen, Henry Kitcher and Chun Soot; The decoration, which is dotted with natural tones of wheat, milk and honey with touches of sky blue and cardinal red, reflects the collection’s palette. As they fill the space, the shadows and light accentuate the craftsmanship of each garment and reveal a unique story between the looks.

The iconic bags of the Italian fashion house, which meet in a modern way with FENDI X CHAOS technology accessories, attract the spotlight with their new contemporary shapes such as PeekabooISeeU and Baguette for women and Peekaboo Essential for men, Moonlight handbag.