GUCCI LOVE, LOVE & LOVE


Gucci offers a feminine and romantic collection of jewelry, leather accessories and silk, adorned with glamorous heart symbols for Valentine’s Day. The new jewelry collection, designed with silver, includes necklaces, earrings, bracelets and two different earring styles. Centering the Gucci Heart symbol in all these pieces, the Italian fashion house uses unexpected sky blues alongside classic reds. The heart motifs meeting with the G motif on the chain become much more remarkable with its three-dimensional effect.

Gucci Love, Love & Love Campaign (Brad Elterman)

Introducing heart-patterned versions of the shoulder bag with its jewelry collection, Gucci creates a graphic, childish yet romantic texture with its puzzle-like designs. Card holders, mini bags and leather accessories embroidered with a three-dimensional heart motif become a meaningful gift option for your loved ones.

Gucci Love, Love & Love Campaign (Brad Elterman)

At the same time, Gucci, who met with rock photographer Brad Elterman living in Los Angeles for Valentine’s Day, also prepared a campaign called ‘Gucci Love, Love & Love’. Inspired by Cupid, Cupid, Gucci combines a loving and rebellious attitude in an intriguing way. Elterman, one of the most famous photographers of the music scene, created untouched, spontaneous, natural and aware visuals with the rock’n’roll texture of the 70s. Since 2014, Elterman, who has created a collection magazine called ‘Fanzine’ with which he has shared his shots besides photography, met with Gucci’s Creative Director Alessandro Michele and celebrated Valentine’s Day in this mini magazine.

Gucci Love, Love & Love Campaign (Brad Elterman)

Opening a curtain to Michele’s perspective on love and beauty, the campaign also promotes Gucci’s Valentine’s Day capsule collection. Adding another remarkable element to Gucci’s heart-patterned designs with his fun, graphic and childlike aesthetics, Elterman also used his latest works and visuals from his archive in the campaign. Creating an online mini magazine in cooperation with Gucci, Elterman’s limited edition editions are offered for sale in selected Gucci stores, exclusively for Valentine’s Day.