Jacquemus held his first physical fashion show yesterday after the pandemic. After the lavender garden in Provence and the wheat field in the village, the famous designer hosted his guests in Paris, the capital of France. The colors and models of his new collection, which he named “La Montagne”, were also discussed with the guest list and model choices. Jill Kortleve, Bella Hadid, Adut Akech and Leon Dame, as well as Kendall Jenner’s first model walk, was transformed into a mountain that inspired the collection.

Simon Porte Jacquemus said the following about his new collection before the fashion show: “After a year of closure, we are together again. With La Montagne, I wanted to focus on clothes, silhouettes and colors. The fabric, detail and energy of the pieces carried by the models give us all strength. I got the inspiration for the collection from the mountains. Contrary to its intimidating size, embodying the feeling of freedom that comes when you climb to the top was my biggest goal in my new collection. That’s why I used colors that represent this moment: sky blue, nature’s life-giving green, and earth. The blend of these three colors and the fact that they are included in at least one piece gives you the peace of mind of a magnificent experience you will have on the mountain.”

A year in which we questioned the role and place of fashion in the industry, Simon Porte made Jacquemus think of many things. According to him, clothing exists above all to glorify the human identity and body. Simon Porte Jacquemus, who breaks the perception of beauty and creates genderless, equal and free designs specific to every body pattern, actually gives us secret messages with his collection. Let’s take a look at the 5 striking details of the fashion show, from suits made of brown and cream tones to rectangular Ciuciu bags.