THERE IS A MESSAGE ON THE STELLA MCCARTNEY PRE-FALL 2021 CAMPAIGN!


Stella McCartney has some ideas for what we might want to wear for fall, but she doesn’t want to lose sight of the big picture…

Over the past year, we’ve seen creatures of all shapes and sizes return to global cities as human activity slows. Stella McCartney, inspired by this unprecedented moment; He created a bold and elegant movie scene where these genres live freely and reclaim their place among humans. Joining the G7 summit in Cornwall with other corporate leaders for a contemporary greener planet, Stella McCartney has launched her new ad campaign, a cry for help for wildlife and pets.

Stella McCartney is here with a campaign that celebrates animals equally, inspired by her Fall 2021 collection ‘J is for Joy’… The campaign is photographed by legendary fashion photographers Mert & Marcus, narrated by British comedian David Walliams and hosted by Humane Society International (HSI). filmed as a nature moment supporting his petition to create a fur-free society.

Click here to sign.

What makes this collection significant in Stella McCartney’s history is that it is the designer’s most sustainable collection ever. The patchwork pants are made of organic cotton, the shoes are made of beech wood to the soles – that is, 80% environmentally conscious materials.

Like the collection itself, the film is optimistic, energetic, colorful… We see a series of imaginary but real creatures living happily in London in a signature campaign with McCartney humor.


The brand asks those who want to make a global difference to join the creation of a fur-free society by signing the petition of the Humane Society International. More than 100 million animals are killed each year for their hides; Stella McCartney’s use of “Fur Free Fur” helps prevent 60,000 animal deaths. More than 1 million copies of McCartney vegan iconic Falabella bags have been sold. This prevented the deaths of approximately 400,000 cows.

The Pre-Fall collection, which has never used leather, feathers, fur or leather, is the most sustainable collection to date, kinder to our other creatures and to Mother Earth. A collection made of 80% environmentally friendly materials, supports our sense of morality to be free from cruelty.


McCartney says he wants to create a feeling of freshness and optimism that reflects the spring season of the year with his vivid and varied color story. Athletics, introduced with waist bags, ski wear inspired dresses and tracksuits, aims to encourage people to go out and celebrate life.