Planning to show his Couture collection in Venice on July 15, Valentino is currently working on another project. Prepared to announce an exciting initiative at the end of the year, the Italian brand is collaborating with many vintage stores around the world. In the project led by Creative Director Pierpaolo Piccioli, people who own Valentino vintage pieces will be able to turn these products into gift credits in-store.
Coming together with many prestigious vintage stores around the world, such as the Madame Pauline boutique in Milan, Valentino aims to expand its archive. It was stated that the vintage pieces purchased by the brand, which wants to strengthen the loyalty cycle of its customers, will also be carefully examined by experts.
Valentino, who plans to display vintage pieces purchased from customers and boutiques in stores and on different platforms, stated that sustainability is the essence of the project. Announcing that it will be anti-fur from 2022 last May, Valentino wants to contribute not only to solutions to environmental problems, but also to the clothing cycle.